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Ok this is such a great perspective and such an encouragement!!

This is so useful. I am about 5 months into my process and I could not agree more with so many points you made. My main takeaway is that even if you are not completely happy with part of your process, there will be opportunities to change it down the road. I have been blown away by people I just met offering to help when I tell them what I am working on. When I mentioned to someone that I wasn't yet ready to sell at a farmers' market, she offered to let me sell at her booth. One customer service rep at a paper company asked for my shop info. So speak up because you never know where it will lead. Thank you so much for your video series.

What ink do you use? Does the ink need to be waterproof?

Social media is definitely something I have never been a hiuge fan of. I always felt drained after using it. So I just stopped. I have an artist portfolio on UA-cam and a blog on Substack, but other than that, I stay off of it.

Thank you. This was really informative.

16:36 printers are like pets 😂

thanks for the super fast summary at the beginning, i will watch the 25 mins now because of it rather than skipping to the end as i usually do :)

As always, succinct and practical. I also continue to appreciate your awareness of people's financial constraints!

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Extremely helpful and timely. Thank you for your insight ‼️‼️‼️‼️‼️‼️

This is an idea I've been toying with for a while but the process always felt really overwhelming. You've perfectly laid out the important notes and made it so easily digestible - I may actually be willing to finally give it a shot! Thank you for creating this incredible resource and for sharing your experience and expertise.

keeping up with social media is exhausting! thanks for sharing your thoughts

such an informative video! wish I had this guidance when I started!! :)

Whats your prefered dpi for scanning

I appreciate your insight so much. I find myself deleting IG and then redownloading it a couple of days later. Treating IG like a portfolio seems like the right idea. I’ll also try to follow your three methods of weening off.

This video helped me not over-spend on a larger scanner! I normally paint on 18x24 paper, so I'll have to stitch my scans together, anyway. I'll try to find the video your mentioned from Kathy about stitching scans together. Thank YOU.

Thanks so much!!!!

Thank you! I listened while doing chores. I’ll need to go back and actually watch and listen, and take notes!

not everybody needs to have a "card" business! hah

Fantastic video as always, I love how open and straightforward you guys are. The idea of maintaining social media as a portfolio is great, because it takes so much time for us to follow up with all the changes and algorithms. Thank you!

Dear Shana, how lovely is it to see all your innovative creations here in the one video. It has been so much fun playing along over the past years. Have a beautiful day, Barbara 🇦🇺🦘

As a Sales Director at a Vendor, i have continuously pushed against the Leadership Team to retain my team of outside reps rather than shed them in place of Faire - i think both Faire and Outside Reps can work in synergy if you utilize tools and protocol that ensures no sales rep feels slighted for work done and that you are accommodating those retailers who prefer the convenience of the platform. Ultimately i completely co-sign with you on the user experience does not equate to relationships and that will always matter, as it always has. Period.

How do you pack your cards...to transport them to your customers...

Very timing with the Facebook and Instagram news..

I appreciate your intelligence and all of the insights offered in this video

I have a related question, if doing wholesale, do you have to get UPC/barcodes? And do you have tips for going this route?

I enjoyed listening to your share. Thank you. As a singer & actress I have taken more of a stance that social media is my portfolio. However I've recently been promoting my event business and its drawn me back into a more addictive space with social media. I hate how i find myself picking up my phone every few minutes after ive put it down. Im going to keep working on not picking it up in the empty space. I also been noticing that when I pick up my phone while watching tv its usually during an emotional moment. Makes me feel like im avoiding or looking for a distraction during those times.

How do u factor in time it took to create the orginal art as well as packing?

I want to say that even though this was posted a few years ago - I find it very useful, mainly in that yours is more thoughtful and nuanced (i.e., do you like doing X or Y? If you want to do more of activity Y that you enjoy, it means cutting down on another activity and what is the cost of that). This is why I watch your channel - the thoughtfulness you put into it.

would you reccomend the epson perfection v550?

I think the only thing that keeps me on Facebook is that most of my family uses it, and I live abroad, but also I rarely check it as now I’m a mom and just tired of looking at it… overall, I want to start writing letters or postcards… though I don’t want the recipient to feel obligated since social media is easier and cheaper 😅 I know we have email, but it doesn’t feel very personal either.

I finally got myself to stop doom scrolling on social media by switching to audiobooks 😅 It keeps me entertained while I'm working and I've been able to stay away from social media without being tempted to doom scroll all day long like I used to. As for marketing my business on social media, I honestly don't know what I'm doing 🤣 I just post stuff and don't think about it too much. I'm too busy handling everything else that I need to manage to run my business.

The only social media I do is my UA-cam channel. I had a business Facebook page without ever getting a personal one. After a few years meta figured that out and demanded I open a personal page. I refused, they shut me down and that was fine with me. They also won't allow me to go on any one else's Facebook or Instragram page, so if you think you can reach everyone through meta or x. You can't. You can only reach the people that use those sites.

What a great reflection on the current state of Instagram. Thank you for sharing your thoughts in this video!

I never commented before, but just wanted to let you know how grateful I am for your content! Your inputs are always sensible, intelligent and useful! I think Instagram is dead, it became tiktok, which I don'y even like. I use Instagram merely as a personal board. What I have heard a lot about though, is that Pinterest has been a very valuable tool for art businesses.

My big problem is who to sale it once I created.

This topic was shared in writing in my recent newsletter and I’ve never gotten more replies on a newsletter. If you’re interested in keeping in touch there, you can join my email list on the Easy Sunday Club website. I send very infrequently - no more than once a month.

I think the more we talk about this the more validating it is. We can't all be crazy right lol! The more we hear social media isn't serving it's purpose for small business or people in general the easier it becomes to let it go.

Great video. It's crazy this is becoming a more echoed sentiment by creatives. I would love to escape all the existing social media, but I don't want to lose my (tiny) platform or access to all the artists I love. When is something going to pop up to fill this void? Something that's just... Not greed driven.

This was good to hear. I feel I'm at a fork in the road with IG, but after listening to this maybe it doesn't need to be all or nothing. I only opened my account this year, when I had work I was ready to show. It's already clear that I won't be exposed to any audience there unless I give IG the content it is looking for (that you described so well). I just don't want to go down that path, so am resolved to low growth. So be it. I'll keep it but take the pressure off to "post consistently". It barely does anything on its own and is not worth the pressure and diversion of creative time. By the way, many of the artists I genuinely admire in my field have followers in the couple of thousands. None of them are posting three second reels. Good example to follow.

Fantastic video! ❤ Social media takes a lot of time and can be frustrating to grow, for sure. What I do is priotitize my long-form/evergreen content creation where I'm able to provide most value and build more trust with viewers. My social media posts (Insta + FB) are just snippets of videos or photos of art I've already created for UA-cam or for my membership tutorials. *UA-cam is a search engine and not really a social media channel. I never create art just for social media posts. Return is not worth the investment. I post on social media only when I have extra time from the actual work, and don't fret over likes or follows. 👩‍🎨 It's just prioritizing what actually matters.

Great topic to touch on! All of the ads on Facebook have me more annoyed than engaged. I’m lucky to get a LIKE on Instagram unless it’s family! 😂 I do however acknowledge that because I’m not posting regularly, it is failing me. At this point, I only use it to stay connected to community. As well as a portfolio, as you have mentioned. It’s exhausting to create content regularly. I’ve put the accounts that I wish to visit regularly into a folder in my SAVED option. It makes it easy to find what accounts matter most. I love your UA-cam channel! You are so relatable. Thank you for sharing your thoughts.❤

I agree with everything you said. I don’t have any rules for weaning off but i developed an aversion to Instagram once Meta bought it and everything changed (it used to be beautiful photography that was so relaxing and inspiring to view). Anyway, nowadays I tend to ignore/avoid it a lot like I do Facebook. 🤷🏻‍♀️ Turning off notifications completely might help some folks? Or maybe I’m just antisocial. 🤣

You hit the nail with this one. I completely agree with you on all the points. I have been on an on-off relationship with Instagram for two years. I am now a product owner but I am a blogger. Although I started my social media handles as an extension to my blog I soon ended up neglecting my blog and using more of social media because there was more engagement here. But honestly I feel the majority of the response on Instagram is just smileys and nothing meaningful. As you mentioned the slow death of Facebook which I agree with, there is another new trend where Facebook pushes more of Facebook page and group contents. Or rather I feel that way. Thanks for this video. Makes me feel I am not alone!